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Sales Consulting & Leadership

The systems
that close deals
and build teams.

Coaching for founders going from 0–1 and sales leaders scaling from $1M to $100M. Specter Sales Solutions get you there faster through accelerated learning, mindset coaching, and proven frameworks.

No pitch. 30 minutes. Just clarity on where I can move the needle for you.

Colin Specter presenting at a sales keynote
Trusted by operators at

Built for revenue
teams that win.

Coaching for founders going from 0–1 or sales leaders scaling from $1M to $100M. Specter Sales Solutions get you there faster and successfully through accelerated learning, mindset coaching, and proven frameworks.

Engagements
01

Sales Leadership Coaching

For VPs, Directors, and first-time managers. Build the leadership instincts, 1:1 frameworks, and accountability structures that compound over time.

02

Sales Training

Discovery, objection handling, pipeline discipline, and closing: the full stack. Custom workshops and rep-level coaching built for your motion.

03

Revenue Strategy Consulting

Hiring plans, comp design, ICP clarity, and go-to-market alignment. For founders and revenue leaders who want to fix the system, not just the symptoms.

04

Fractional Sales Leadership

Need an experienced sales leader without the full-time hire? I embed as a fractional VP to run your team, build your playbook, and set the foundation for scale.

Book a Session
01

Cold Call Coaching

Live call review, real-time objection handling, and script tightening, from both seats. I've personally supported cold calling best practices for elite sales organizations including Ramp, Navan, American Express, Rubrik, and Rippling, and through Orum I see how teams at CrowdStrike, Check Point, Wiz, and Cyera run outbound. I still get on the phones with my own reps every week.

02

Enterprise Prospecting

Multi-threading, account entry strategy, and sequencing for deals where one contact never gets you in the door.

03

Discovery & MEDDIC Coaching

Sharpen your qualification instincts so you stop chasing deals that were never real.

04

Forecasting Coaching

Build the discipline and the math behind a forecast leadership actually trusts.

05

Sales Hiring & Retention

How to spot hunters before you hire them, and how to keep them once they're closing for you.

Starting at $250 for 30 minutes, or $500 for a full hour. Choose your topic at checkout.

Book a Session

Classically trained.
Battle tested.

Great enterprise sales isn't improvised. It's built on proven systems. I bring fluency in the qualification and forecasting frameworks that elite revenue teams run on, layered with the timeless principles of the greatest sales minds in history.

Colin Specter coaching a sales team live
MEDDIC Foundational

The original enterprise qualification framework. Built for complex B2B cycles where multiple stakeholders and clear ROI are non-negotiable.

M
Metrics: Quantify the economic impact. What numbers matter to the buyer?
E
Economic Buyer: Who controls the budget and has final authority?
D
Decision Criteria: What standards will they use to choose a vendor?
D
Decision Process: How will the decision actually get made, step by step?
I
Identify Pain: What is the compelling business problem driving urgency?
C
Champion: Who internally will sell for you when you're not in the room?
MEDDICC + Competition

MEDDIC extended with competitive intelligence. Essential when you're not the only vendor at the table.

M
Metrics
E
Economic Buyer
D
Decision Criteria
D
Decision Process
I
Identify Pain
C
Champion
C
Competition: Who else are they evaluating? What's your differentiated position against each?
MEDDPICC + Paper Process

The most comprehensive enterprise qualification framework. Adds Paper Process to surface legal, security, and procurement hurdles before they kill your deal late.

M
Metrics
E
Economic Buyer
D
Decision Criteria
D
Decision Process
P
Paper Process: What does the contracting, legal, and procurement path look like? How long does it actually take?
I
Identify Pain
C
Champion
C
Competition
MEEDDFICC + Forecasting Layer

A forecasting-optimized evolution. Adds End-user Sentiment and Funding/Financing layers, critical for deals where adoption risk and budget cycles can stall closes.

M
Metrics
E
Economic Buyer
E
End-user Sentiment: Will the people actually using the product champion it or resist it?
D
Decision Criteria
D
Decision Process
F
Funding / Financing: Is budget already approved, or does it need to be sourced? What are the fiscal constraints?
I
Identify Pain
C
Champion
C
Competition
BANT Classic Qualifier

The original IBM-era qualification framework. Still relevant as a first-pass filter and for early-stage pipeline triage: fast to run, clear signal.

B
Budget: Do they have the money, or can they get it?
A
Authority: Are you talking to someone who can actually say yes?
N
Need: Is there a real, felt problem your solution solves?
T
Timeline: When do they need to have this solved?
Command of Message Value Positioning

Developed by Force Management. Not a qualification framework. It's a messaging and positioning system. Trains reps to lead with value, connect to pain, and differentiate before price becomes the conversation.

Before/After/Bridge: Articulate the customer's current state, desired future, and how you get them there.
Required Capabilities: Define what the customer needs to solve the problem (that you uniquely deliver).
Positive Business Outcomes: Connect your solution to measurable business results.
Proof Points: Customer evidence that makes your claims credible and specific.
Student of the Classics
Zig Ziglar: the psychology of persuasion
Brian Tracy: peak performance & discipline
Jim Rohn: personal development as a sales philosophy
Resources

Free tools for revenue leaders.

Frameworks, field guides, and hiring systems, built from the field, not a classroom.

Interactive Tool  ·  RevOps

Free RevOps Capacity Calculator

Plug in your team, funnel, and spend numbers to benchmark AE:SDR ratios, model funnel math, size your headcount gap, and check CAC payback and Magic Number, all before your next board meeting.

Open the calculator
Field Guide  ·  Sales Hiring

How to Hire Elite Outbound Sales Professionals

The six competencies that separate hunters from order takers, and the structured interview system to find them.

Read the guide
Pillar  ·  Evangelist Selling

Evangelist Selling: Finding Believers Before the Market Has a Name for What You Sell

The 0-to-1 sales motion behind category creation: how to find and qualify Believers when there's no budget line, no RFP, and no vocabulary yet for the problem you solve.

Read the framework
Article  ·  Territory Planning

Territory Planning: Early-Stage vs. Scaling Past 10 Reps

What matters with your first ten reps versus once you scale past that, the five territory models, and how to spot the inflection point where the early-stage playbook stops working.

Read the article
Article  ·  Onboarding & Enablement

Scaling What Good Looks Like

Who your reps shadow decides what they think good is. Why the top of the leaderboard is the wrong default, how to build a Rolodex of who's best at each stage of the cycle, and why seeing it once never sticks.

Read the article
Field Guide  ·  Territory Planning

The Territory Planning Field Guide

Six territory models, when each one fits, and a worksheet for sizing account books by capacity.

Get the guide
Framework  ·  Enterprise Sales

The Paper Process

The Paper Process: mapping the steps beneath an enterprise sales close

Paper Process in enterprise sales is rarely a 3-step motion. There is a lot happening under the surface and it's your duty, obligation and responsibility to outline and reduce uncertainty around each step in order to forecast accurately and ensure opportunities come in on time!

View the full image
Interactive Tool  ·  Enterprise Sales

Executive Brief Wizard

Answer a few guided questions about your deal and instantly generate a sharp, executive-ready brief, built to align champions, frame the business case, and move opportunities forward.

Build your brief
Worksheet  ·  Objection Handling

Objection Handling Worksheet

Build your own playbook for the objections you hear most. Work through the common pushbacks, sharpen your responses, and walk into every call ready to keep the conversation moving.

Open the worksheet
Interactive Tool  ·  Enterprise Sales

Champion Confidence Scorer

Pressure-test your champion before the deal rides on them. Answer a few guided questions and get an honest read on how much real influence, access, and conviction your champion brings to the table.

Score your champion

Operator.
Coach.
Closer.

$150M
ARR and Growing
SVP
of Sales, Orum
100s
of Reps Coached
B2B
SaaS Specialist
Colin Specter accepting G2 Best Software 2026 award

I'm Colin Specter, currently SVP of Sales at Orum, where I lead the revenue team for one of the most innovative sales acceleration platforms in the market, supporting companies like Ramp, IBM, SAP, Cursor, and American Express.

I'm ex-Namely: before Orum, I helped build the sales engine from the ground up, taking the company from 0 to $70M ARR under Michael Manne's leadership.

Outside of Orum, I work with a small, selective group of companies and leaders who want to build real sales muscle, not just hit a number this quarter. My clients range from venture-backed startups to established large manufacturing companies looking to increase and improve their sales.

My approach is direct. I've run the plays myself. I don't teach theory. I teach what actually works in the field, from the first cold call to the enterprise close.

I'm classically trained in the forecasting and qualification frameworks that enterprise sales runs on: MEDDIC, MEDDICC, MEDDPICC, MEEDDFICC, and BANT, alongside Command of Message for positioning and storytelling. And I'm a student of the classics: Zig Ziglar, Brian Tracy, Jim Rohn. The fundamentals never go out of style.

Work with me →

Track record

What it's like to work with me

Recommendations from people who reported to me, led me, and partnered with me across Orum and Namely. Every quote below is verifiable on LinkedIn.

Now leading teams at Clay · Glean · Harness · Leap Health · Trulia

Jeremy Gomberg
Enterprise Account Executive at Glean
Reported to Colin

I had the privilege of working for Colin for over 5 years as both an account executive and front line leader. Colin built out the Orum sales playbook from scratch, established Orum's brand on LinkedIn, and amazed us all by doing live cold calls on his Orum demos. Colin is a rare sales leader who leads with compassion and deeply cares for his people. Through his passion, relentless optimism, and knock down doors energy, Colin played a massive role in Orum's tremendous growth and establishing our sales culture of customer first, hardworking and courageous sellers. He is the heart and soul of Orum and our emotional leader. I personally credit a lot of my growth as a seller and manager to Colin's mentorship, advocacy, and positive attitude even during tough times. I hope I get the opportunity to work alongside Colin again in the future!

Ting Ting Luo
Product Marketing at Clay
Marketing counterpart

I had the privilege of working alongside Colin as his Marketing leader counterpart at Orum. Colin is one of the most exceptional sales leaders I've encountered. Colin's infectious optimism and genuine care for people transformed our sales organization. He cultivated a high performance culture that is customer obsessed, accountable, and entrepreneurial. His leadership drove dozens of promotions in his org, from SDR to AE, SMB AE to Enterprise AE, AE to Manager, Manager to Director. As a go to market partner, Colin brought a can do attitude to every initiative and consistently pushed our teams to experiment with new approaches. Colin has exceptional brand building instincts. He became a trusted thought leader for Orum, representing our brand's vision with strategic insight. What sets Colin apart as a Sales leader and executive is his strategic range. He moves between high level business strategy and granular deal execution, ensuring alignment from vision to implementation. This made his partnership and leadership invaluable during our years of building Orum together.

Thomas Lopez
Sales Operations Manager at Harness
Senior, not managed

I've had the privilege of working with many talented leaders, but Colin stands apart as someone who truly redefines what leadership looks like. In sales, where pressure is high and results are visible to everyone, it's easy for leaders to default to metrics and mandates. Colin's approach is different: he leads with presence, empathy, and an unshakable belief in the potential of his people (while also being able to use metrics and measurables to ensure team success). As the VP of sales he was always able to make our team the "best ever" and was a pleasure to work with from the operations side. His sales knowledge paired with his commitment was always a recipe for success.

Skye Grace
Public Sector Enterprise Development Rep
Reported to Colin

Colin is a rare leader who leads with heart, combining his deep expertise in revenue strategy with genuine care for the people around him. As Head of Revenue Strategy at Orum, Colin doesn't just focus on numbers, he ensures that every strategy aligns with the company's mission and supports the growth of the team. Working with Colin, I've been consistently inspired by his ability to see the big picture while never losing sight of the details that matter. His ability to connect cross functional teams, foster collaboration, and drive innovation is unmatched. Colin's approach to leadership goes beyond driving results; he empowers those around him to achieve their full potential, fostering a culture of trust, accountability, and mutual respect. Whether it's guiding the team through complex challenges, mentoring individuals to reach new heights, or inspiring innovative ideas, Colin's impact is profound. He exemplifies what it means to be a servant leader and has left an indelible mark on everyone he works with. Without Colin's support in my career, I would never have achieved the success I have. He has always supported me and our team from day one! It's rare to find someone as strategic, empathetic, and forward thinking as Colin, and I'm grateful for the opportunity to have learned from him. He would be an asset to any organization fortunate enough to have him!!!

Stephanie Ziara
Regional Vice President, Trulla
Senior, not managed

I have worked for Colin for the last 2.5 years and during that time I have seen Colin lead the Orum sales team with excellence. He ensures we have the resources in place to do our jobs well, I know if I need it and Colin can do it, he will make it happen! Tech stack, enablement, collateral, not only do we sell the best in class, we have the best in class. Colin also brings the most positive energy to any meeting, he's empathetic, a strong listener and has a keen sense for reading people. He's also one of the best sales people I have ever seen in action. He's creative and is 100% committed to making a way for our prospects and customers. With all of that said, what I admire most about Colin is his willingness to get in the trenches with us. He doesn't ask me to do anything he wouldn't do. He cold calls with us when pipeline is low, hops on deal jams with us, supports prospect calls and does everything he can to help us close up deals! Colin is a strong leader who is a champion for his team!

Kelsey Manka
SDR to Account Executive, Orum
Senior, not managed

I have worked as an SDR and Account Executive under Colin for 2.5 years now and he is, by far, one of the greatest leaders I've had. Colin is a large part of the reason Orum has such a healthy and motivating culture. We start off the week connecting at a human level, celebrating our wins outside of work, and doing fun and motivating exercises like moving our bodies or breath work. Colin believes at his core that we must first take care of ourselves to then take care of our clients. Colin always has a smile on his face and is ready to get his hands dirty at a moments notice to help any member of our team. He is a living example of winning as a team. He leads by example (like making cold calls with our team!) and prioritizes his people's health and well being. As an individual contributor, I feel very heard and appreciated for the work I do each day. One of the things I appreciate most about Colin is that I feel comfortable and empowered to come to him with feedback, ideas or even request his help with tasks big or small. Colin is a force! I can't recommend working with or for him enough!

Harrison Saghi
Head of GTM at Pod
Reported to Colin

Colin is as great of a leader as they come. I've worked with him for over 3 years and it's been incredibly rewarding. He has vast knowledge of everything sales and is a great coach. I can say confidently Orum would not be where it is today without him. He is a huge reason for my growth and success over the last few years. I am very lucky to have Colin as a mentor!

Laine Norelius
Sales at NonStop Local
Reported to Colin

Colin is an exemplary sales leader and one of my personal mentors. He takes a prescriptive, consultative approach to finding solutions with every client (and colleague) that he engages with. Colin's constant pursuit of individual growth and development has significantly influenced my own pursuits. He leads with his actions, a true "do as I do" leader.

Daisy Chung
Head of Revenue Strategy at Orum
Reported to Colin

Colin is someone you'll never forget, he is a results driven sales leader filled with infectious positive energy and a can do attitude. I was lucky to report into him when I was transitioning into an Account Executive role at Namely. He provided thorough training and constant support, enabling me to ramp into the new role rather quickly. Beyond results and training, Colin takes the time and thoughtfulness to recognize those around him. I recommend Colin to any company who is looking for someone who leads by example.

Sabrina Lockey-Martinez
Former Tech Professional
Reported to Colin

I have had the pleasure of working under Colin, and benefiting from his wealth of experience. Colin is a natural born leader who motivates his team to succeed. I have learned so much about sales strategy and execution from his leadership that I will carry through the rest of my career. Colin is a game changer. He's a sales professional teams can count on, and is a consistent closer.

Rob LaHayne
Co-Founder & CCO at Leap
Managed Colin

Colin has a rare combination of tenacity, strategy, and likability that is difficult to find in a sales person. A great listener and relationship builder, Colin can also run at a pace that few can maintain. He is able to outsell and out hustle his competition while still solving problems for his clients. One time, during a messy implementation, Colin provided his cell phone number to all his client's employees and fielded calls all weekend to personally explain the situation. As a manager you want sales people who push you to work harder and be better yourself, Colin was that on our team. He elevates the level of performance of the whole team with his infectious attitude and relentless pursuit of the top of the leaderboard.

Considering Colin for a leadership role, or want to see the full recommendation thread on LinkedIn?

Book a call

Let's talk about
your revenue.

30 minutes. No slides, no sales pitch. Just a direct conversation about your revenue motion and where the gaps are. Then you decide if working together makes sense.

Limited spots available. Colin works with a small number of clients at a time.

Book Your 30-Min Call

Not ready to book a call? Send Colin a message directly.

Or connect on LinkedIn.

Common questions.

What sales frameworks does Colin Specter use?
Colin is classically trained in MEDDIC, MEDDICC, MEDDPICC, MEEDDFICC, and BANT for enterprise qualification and forecasting, alongside Command of Message for value-based positioning. His coaching programs are built on these frameworks plus the foundational teachings of Zig Ziglar, Brian Tracy, and Jim Rohn.
Who is enterprise sales coaching best suited for?
Specter Sales Solutions works best with founders building their first sales motion (0–1), sales leaders scaling from $1M to $100M ARR, and VPs or Directors who want to sharpen their team's qualification discipline, forecasting accuracy, and closing rate on enterprise deals.
What is the difference between MEDDIC, MEDDPICC, and MEDDICC?
MEDDIC is the foundational framework (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion). MEDDICC adds Competition. MEDDPICC adds both Paper Process and Competition, making it the most comprehensive version for complex enterprise cycles. Colin coaches teams on which version fits their sales motion and deal complexity.
How can I book a sales coaching session?
Book directly at calendly.com/colin or click any "Book a Call" button on this page. The introductory call is 30 minutes: no pitch decks, no fluff. We'll figure out exactly where Colin can help and what that looks like.
How much does enterprise sales coaching cost?
Pricing for Specter Sales Solutions varies based on the scope and duration of the engagement, from individual executive coaching to full team programs and fractional leadership. The best first step is a 30-minute call to understand your situation and determine the right fit. Book directly at calendly.com/colin.
Does Colin Specter coach on cold prospecting and outbound sales?
Yes. Colin is an expert in outbound prospecting, account planning, cold calling frameworks, multi-channel sequencing, and building repeatable pipeline from scratch. Whether you're a rep struggling to book meetings or a leader trying to build an outbound motion, Specter Sales Solutions has a program for you.
How much does a cold call coaching session with Colin Specter cost?
Live coaching sessions start at $250 for 30 minutes or $500 for a full hour, covering Cold Call Coaching, Enterprise Prospecting, Discovery & MEDDIC Coaching, Forecasting Coaching, or Sales Hiring & Retention. You choose the topic at checkout. Book directly at calendly.com/colin.